Since day one, the Ames Convention and Visitors Bureau has existed to strengthen the Ames economy by promoting the community as a travel and event destination. The previous brand lacked a distinguished look that set it apart from the other city organizations—nor did it give outsiders a sense of what they do.

We set out to create an actionable name, unique identity, and playful look that encourages people to (re)discover what makes Ames so unique!